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#Pop shelf near me full#
Along with Popshelf, the discounter has two newer concepts that it is expanding that cover around 8,500 square feet of sales space, with more cooler capacity, extended queue lines, produce in select stores, and larger health and beauty section, according to Owen.Īll of this expansion follows a year of massive gains for Dollar General, which was among the retailers that expanded sales and customer bases during the pandemic, with shoppers consolidating trips and nonessential retailers temporarily closing their doors.įor the full fiscal year, Dollar General's sales increased 21.6% year over year to $33.7 billion while net income hit nearly $2.7 billion. That is part of a broader expansion of Dollar General, which plans to open 1,050 stores in all this year. On Thursday, CEO Todd Vasos told analysts that the early results from Popshelf stores "far exceeded our initial expectations for both sales and gross margin." That performance prompted the retailer's accelerated expansion of Popshelf "as we look to capitalize on the significant growth opportunity we see for this differentiated concept," Vasos said. Its merchandising approach includes "a combination of continually-refreshed merchandise, seasonal specials and limited-time items." With most items priced below $5, it spans seasonal, home decor and beauty products, as well as cleaning supplies and party goods.
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As such, it allows Dollar General to capture sales from a customer outside its traditional core. Dollar General announced the launch of Popshelf last year to target women shoppers in "diverse suburban communities" with income ranging from $50,000 to $125,000.
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